Breaking the Silos: SEO, CRO, and Marketing for eCommerce

Running SEO, CRO, and paid marketing through separate vendors is a reasonable way to organize a marketing program. Each team has ownership. Each program has metrics. The problem is that separate reports rarely show you what's happening between the channels.

Your SEO vendor is reporting rankings. Your CRO tool is reporting test results. Your paid agency is reporting ROAS. Each metric is real. But none of them show you whether your SEO content is sending the right people to pages that conversion data has already flagged as underperforming. None of them show you whether paid is amplifying what's working organically or spending against it.

The brands pulling ahead right now aren't winning on any single channel. They're winning because when one program learns something, the others act on it.

That kind of coordination doesn't happen by accident.

On June 11, SwiftOtter's marketing team is talking through what that a successful structure actually looks like in today's eCommerce landscape.

The live session is free to attend and will be available on demand after the event. Every registrant also receives a complimentary eCommerce growth report card: a structured look at how your SEO, CRO, and marketing programs are working together right now, specific to your site and your programs.

Stop guessing where growth is breaking down.

Most growth diagnoses are wrong because they're made from inside a single channel. This session is built to change that. You'll hear how teams running SEO, CRO, and marketing together think through underperforming growth, what they look for across channels that single-channel reporting misses, and how to apply that same lens to your own programs.