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eCommerce Guides & Articles for Merchants

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    Articles for Merchants

    Potential UPS Strike: How eCommerce Merchants Should Prepare | SwiftOtter
    Potential UPS Strike: How eCommerce Merchants Should Prepare | SwiftOtter
    Three critical points to bulletproof your eCommerce website against fallout from a potential UPS Strike.

    How eCommerce merchants can prepare for a potential UPS strike: communicating delays, setting up carrier alternatives, and protecting sales.

    Fixing Magento Attribute Decimals Without Breaking Your Data | SwiftOtter
    Fixing Magento Attribute Decimals Without Breaking Your Data | SwiftOtter
    Avoid rounding issues in Magento by fixing attribute display the right way.

    A common Magento fix for decimal attributes truncates data and breaks tax calculations. Here is the safer approach using a frontend model.

    Why You Should Review Magento Modules Before Installing | SwiftOtter
    Why You Should Review Magento Modules Before Installing | SwiftOtter
    Why reviewing Magento modules before installation protects your store from performance issues, security vulnerabilities, and code conflicts.

    Why reviewing Magento modules before installation protects your store from performance issues, security vulnerabilities, and code conflicts.

    What Is Adobe Edge Delivery Services (EDS)? | SwiftOtter
    What Is Adobe Edge Delivery Services (EDS)? | SwiftOtter
    What Adobe Edge Delivery Services is, how it fits into the Adobe commerce ecosystem, and what merchants and developers need to know about adopting it.

    What Adobe Edge Delivery Services is, how it fits into the Adobe commerce ecosystem, and what merchants and developers need to know about ad…

    What Is Adobe Commerce Optimizer? | SwiftOtter
    What Is Adobe Commerce Optimizer? | SwiftOtter
    What Adobe Commerce Optimizer is, how it improves site speed and stability, and which merchant types it is built for without heavy development.

    What Adobe Commerce Optimizer is, how it improves site speed and stability, and which merchant types it is built for without heavy developme…

    Broken homepage due to a website outage
    Website Down? Outage Response Guide | SwiftOtter
    When your eCommerce site goes down, every minute counts. Walk through diagnosing the problem, communicating with customers, and recovering fast.

    When your eCommerce site goes down, every minute counts. Walk through diagnosing the problem, communicating with customers, and recovering f…

    eCommerce Website Accessibility: ADA Compliance Guide | SwiftOtter
    eCommerce Website Accessibility: ADA Compliance Guide | SwiftOtter
    How to make your eCommerce site ADA compliant: WCAG standards, the legal risk of non-compliance, audit approaches, and practical fixes to implement.

    How to make your eCommerce site ADA compliant: WCAG standards, the legal risk of non-compliance, audit approaches, and practical fixes to im…

    Top Shopify Product Configurators: Reviewed | SwiftOtter
    Top Shopify Product Configurators: Reviewed | SwiftOtter
    A review of the top Shopify 3D product configurators, including best-overall, best for customization, and how each one integrates with your store.

    A review of the top Shopify 3D product configurators, including best-overall, best for customization, and how each one integrates with your …

    Adobe Commerce & Magento 2 Site Audit | SwiftOtter
    Adobe Commerce & Magento 2 Site Audit | SwiftOtter
    SwiftOtter Adobe Commerce and Magento 2 audits identify performance issues, security vulnerabilities, and quality problems before they become costly.

    SwiftOtter Adobe Commerce and Magento 2 audits identify performance issues, security vulnerabilities, and quality problems before they becom…

    Flowers in a field
    The Case for eCommerce Personalization | SwiftOtter
    Why eCommerce personalization builds customer trust, which techniques work at different levels of maturity, and common mistakes to avoid.

    Why eCommerce personalization builds customer trust, which techniques work at different levels of maturity, and common mistakes to avoid.

    How to Rescue an Adobe Commerce Build | SwiftOtter
    How to Rescue an Adobe Commerce Build | SwiftOtter
    When an Adobe Commerce build goes sideways, here is how to diagnose what went wrong, reset the project, and get back to a stable, working store.

    When an Adobe Commerce build goes sideways, here is how to diagnose what went wrong, reset the project, and get back to a stable, working st…

    5 Reasons Hyva May Not Be Right for Your Magento Store | SwiftOtter
    5 Reasons Hyva May Not Be Right for Your Magento Store | SwiftOtter
    Hyva is a strong Magento frontend but not for every store. Five situations where merchants should pause before committing to the switch.

    Hyva is a strong Magento frontend but not for every store. Five situations where merchants should pause before committing to the switch.

    foggy mountain summit
    Outdoor Sporting Goods eCommerce Analysis: Q2 2024 | SwiftOtter
    Which outdoor sporting goods brands changed platforms in Q2 2024, the stats behind the moves, and five migrations worth examining more closely.

    Which outdoor sporting goods brands changed platforms in Q2 2024, the stats behind the moves, and five migrations worth examining more close…

    Outdoor Sporting Goods eCommerce Analysis: Q1 2024 | SwiftOtter
    Outdoor Sporting Goods eCommerce Analysis: Q1 2024 | SwiftOtter
    Which outdoor sporting goods brands changed eCommerce platforms in Q1 2024, what they moved to, and what it signals about the industry.

    Which outdoor sporting goods brands changed eCommerce platforms in Q1 2024, what they moved to, and what it signals about the industry.

    Multi-Brand eCommerce Platform Comparison | SwiftOtter
    Multi-Brand eCommerce Platform Comparison | SwiftOtter
    Shopify, BigCommerce, and Adobe Commerce compared for multi-brand eCommerce: inventory sync, admin efficiency, pricing structures, and limitations.

    Shopify, BigCommerce, and Adobe Commerce compared for multi-brand eCommerce: inventory sync, admin efficiency, pricing structures, and limit…

    Does WooCommerce Support Firearms Merchants? | SwiftOtter
    Does WooCommerce Support Firearms Merchants? | SwiftOtter
    An honest look at whether WooCommerce works for firearms merchants, covering payment processing, compliance, platform philosophy, and alternatives.

    An honest look at whether WooCommerce works for firearms merchants, covering payment processing, compliance, platform philosophy, and altern…

    5 Reasons Hyva Is Still the Best Magento Frontend | SwiftOtter
    5 Reasons Hyva Is Still the Best Magento Frontend | SwiftOtter
    Five reasons Hyva remains the strongest frontend investment for Adobe Commerce: faster load times, cleaner code, and a growing ecosystem of support.

    Five reasons Hyva remains the strongest frontend investment for Adobe Commerce: faster load times, cleaner code, and a growing ecosystem of …

    Does Hyva Actually Improve Adobe Commerce Site Performance? | SwiftOtter
    Does Hyva Actually Improve Adobe Commerce Site Performance? | SwiftOtter
    A real-world performance breakdown using Google’s CrUX dataset across thousands of Magento websites—what Hyva improves, what it doesn’t, and the surprising truth no one’s talking about.

    An honest look at whether Hyva is right for your Adobe Commerce store. We compare it against Luma, Porto, and PWA to help you decide.

    How to Diagnose a Revenue Drop After an Adobe Commerce Migration | SwiftOtter
    How to Diagnose a Revenue Drop After an Adobe Commerce Migration | SwiftOtter
    How to diagnose and recover from a revenue drop after an Adobe Commerce migration, with analysis of common causes and a path back to stability.

    How to diagnose and recover from a revenue drop after an Adobe Commerce migration, with analysis of common causes and a path back to stabili…

    Five Problems Adobe Commerce Optimizer Solves | SwiftOtter
    Five Problems Adobe Commerce Optimizer Solves | SwiftOtter
    Five problems Adobe Commerce Optimizer addresses, from slow storefronts to heavy customization overhead, explained for merchants evaluating the tool.

    Five problems Adobe Commerce Optimizer addresses, from slow storefronts to heavy customization overhead, explained for merchants evaluating …

    Colorado Retail Delivery Fee: Adobe Commerce Compliance Guide | SwiftOtter
    Colorado Retail Delivery Fee: Adobe Commerce Compliance Guide | SwiftOtter
    How to implement Colorado's retail delivery fee in Adobe Commerce, including tax connector support, compliance requirements, and recommended modules.

    How to implement Colorado's retail delivery fee in Adobe Commerce, including tax connector support, compliance requirements, and recommended…

    Top Resources for Learning BigCommerce Development | SwiftOtter
    Top Resources for Learning BigCommerce Development | SwiftOtter
    The best resources for learning BigCommerce development, from official documentation and partner training to community channels and practical guides.

    The best resources for learning BigCommerce development, from official documentation and partner training to community channels and practica…

    Adobe Commerce Storefront Demo | SwiftOtter
    Adobe Commerce Storefront Demo | SwiftOtter
    A demo of the new Adobe Commerce Storefront, the official Luma replacement. See the updated design, performance improvements, and admin experience.

    A demo of the new Adobe Commerce Storefront, the official Luma replacement. See the updated design, performance improvements, and admin expe…

    BigCommerce B2B Edition: Managing Company Hierarchies | SwiftOtter
    BigCommerce B2B Edition: Managing Company Hierarchies | SwiftOtter
    How to set up and manage company hierarchies in BigCommerce B2B Edition, including what to expect and how to configure them for complex accounts.

    How to set up and manage company hierarchies in BigCommerce B2B Edition, including what to expect and how to configure them for complex acco…

    Adobe Commerce Live Search: Pros, Cons & What Merchants Miss | SwiftOtter
    Adobe Commerce Live Search: Pros, Cons & What Merchants Miss | SwiftOtter
    An honest look at Adobe Commerce Live Search: what it does well, where it falls short, and the advantage most merchants overlook before deciding.

    An honest look at Adobe Commerce Live Search: what it does well, where it falls short, and the advantage most merchants overlook before deci…

    What Is Adobe Commerce as a Service? | SwiftOtter
    What Is Adobe Commerce as a Service? | SwiftOtter
    Adobe Commerce as a Service is Magento 2 rearchitected for SaaS delivery. Here is what that means for customizations, upgrades, and your roadmap.

    Adobe Commerce as a Service is Magento 2 rearchitected for SaaS delivery. Here is what that means for customizations, upgrades, and your roa…

    A Merchant's Guide to Adobe Commerce 2.4.7-p4 | SwiftOtter
    A Merchant's Guide to Adobe Commerce 2.4.7-p4 | SwiftOtter
    A full demo of Adobe Commerce as a Service covering the new architecture, frontend performance, admin updates, and Composable Catalog.

    A full demo of Adobe Commerce as a Service covering the new architecture, frontend performance, admin updates, and Composable Catalog.

    eCommerce Product Configurator Examples | SwiftOtter
    eCommerce Product Configurator Examples | SwiftOtter
    Twenty real eCommerce product configurator examples showing how brands use interactive tools to improve buyer confidence and increase conversions.

    Twenty real eCommerce product configurator examples showing how brands use interactive tools to improve buyer confidence and increase conver…

    Is It Your Adobe Commerce Platform or Your Agency? | SwiftOtter
    Is It Your Adobe Commerce Platform or Your Agency? | SwiftOtter
    If your Adobe Commerce site is underperforming, the cause could be the platform, your agency, or your processes. Here is how to tell the difference.

    If your Adobe Commerce site is underperforming, the cause could be the platform, your agency, or your processes. Here is how to tell the dif…

    How Much Does a Shopify Website Cost? | SwiftOtter
    How Much Does a Shopify Website Cost? | SwiftOtter
    Shopify website costs depend on your plan, design complexity, and apps. This guide breaks down what you should expect to budget at different scopes.

    Shopify website costs depend on your plan, design complexity, and apps. This guide breaks down what you should expect to budget at different…

    How Much Does an Adobe Commerce Website Cost? | SwiftOtter
    How Much Does an Adobe Commerce Website Cost? | SwiftOtter
    Adobe Commerce project costs vary widely by requirements, integrations, and agency. This guide covers the real cost drivers and what to watch out for.

    Adobe Commerce project costs vary widely by requirements, integrations, and agency. This guide covers the real cost drivers and what to watc…

    How to Choose the Right Adobe Commerce Agency | SwiftOtter
    How to Choose the Right Adobe Commerce Agency | SwiftOtter
    What to look for in an Adobe Commerce partner: technical depth, how they scope projects, and how they communicate throughout delivery.

    What to look for in an Adobe Commerce partner: technical depth, how they scope projects, and how they communicate throughout delivery.

    Stop Asking This ERP Question When Vetting eCommerce Agencies | SwiftOtter
    Stop Asking This ERP Question When Vetting eCommerce Agencies | SwiftOtter
    Most brands ask if an agency has integrated their ERP. That question misses the point. Here is what to ask to find a partner built for complexity.

    Most brands ask if an agency has integrated their ERP. That question misses the point. Here is what to ask to find a partner built for compl…

    Best eCommerce Platforms for Firearms | SwiftOtter
    Best eCommerce Platforms for Firearms | SwiftOtter
    A review of the top eCommerce platforms for firearms retailers and gun stores, covering compliance, payment processing, and 2A merchant support.

    A review of the top eCommerce platforms for firearms retailers and gun stores, covering compliance, payment processing, and 2A merchant supp…

    Best Shopify Development Agencies | SwiftOtter
    Best Shopify Development Agencies | SwiftOtter
    How to evaluate Shopify development agencies by niche, specialty, and fit. A practical guide to finding the right partner for your build or migration.

    How to evaluate Shopify development agencies by niche, specialty, and fit. A practical guide to finding the right partner for your build or …

    Best BigCommerce Development Agencies | SwiftOtter
    How to evaluate BigCommerce development agencies by niche, specialty, and fit. A practical breakdown to help you find the right partner.

    How to evaluate BigCommerce development agencies by niche, specialty, and fit. A practical breakdown to help you find the right partner.

    B2B Buyer Portal Comparison: Oro, BigCommerce & SparkLayer | SwiftOtter
    B2B Buyer Portal Comparison: Oro, BigCommerce & SparkLayer | SwiftOtter
    Comparing OroCommerce, BigCommerce B2B Edition, and SparkLayer for B2B buyer portals. Covers workflow fit, ERP requirements, and platform suitability.

    Comparing OroCommerce, BigCommerce B2B Edition, and SparkLayer for B2B buyer portals. Covers workflow fit, ERP requirements, and platform su…

    5 AI Questions Every eCommerce CEO Should Ask Their Agency | SwiftOtter
    5 AI Questions Every eCommerce CEO Should Ask Their Agency | SwiftOtter
    Discover the 5 AI questions top eCommerce CEOs use to evaluate their agency’s expertise, measure ROI, and protect data in 2026.

    Five questions every eCommerce CEO should ask their agency about AI: how they measure ROI, protect your data, and what good AI guidance look…

    Fix Vague eCommerce Product Descriptions with AI | SwiftOtter
    Fix Vague eCommerce Product Descriptions with AI | SwiftOtter
    Vague product descriptions hurt conversions. Learn how to use AI to improve eCommerce copy for SEO, structure, and buyer confidence the right way.

    Vague product descriptions hurt conversions. Learn how to use AI to improve eCommerce copy for SEO, structure, and buyer confidence the righ…

    Adobe Commerce 2.4.8: What Merchants Need to Know | SwiftOtter
    Adobe Commerce 2.4.8: What Merchants Need to Know | SwiftOtter
    Adobe Commerce 2.4.8 brings PHP 8.4 support, security patches, and B2B updates. Here is what merchants need to know before planning their upgrade.

    Adobe Commerce 2.4.8 brings PHP 8.4 support, security patches, and B2B updates. Here is what merchants need to know before planning their up…

    4 Options for Modernizing Your Adobe Commerce Site
    4 Options for Modernizing Your Adobe Commerce Site
    We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

    We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

    Is Hyva Right for Adobe Commerce & Magento 2 Sites?
    Is Hyva Right for Adobe Commerce & Magento 2 Sites?

    Learn the good and bad of Hyva in this unbiased review by SwiftOtter. We compare Hyva, Luma, Porto and PWA.

    Adobe Commerce as a Service Demo
    Adobe Commerce as a Service: Full Demo | SwiftOtter
    What Adobe Commerce looks like now—and where it’s heading

    See Adobe Commerce as a Service in action. Explore the new architecture, frontend performance, admin updates, and Composable Catalog Data Mo…

    Upgrading Adobe Commerce from 2.3 to 2.4
    Upgrading Adobe Commerce from 2.3 to 2.4

    Protect yourself from data breaches and long-term liability by avoiding botched upgrades.

    The Adobe Experience Platform Product Map
    The Adobe Experience Platform Product Map

    Here's how the pieces fit together (with a downloadable map), describing Adobe Commerce, Experience Optimizer, Experience Manager and more.